Paid Media Management
Strategic campaign management across Google Ads, Bing, LinkedIn, Meta and B2B programmatic channels. Built for pipeline, not impressions.
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Fractional Marketing for SaaS Companies
The Growth Partner
Your SaaS Business
Actually Needs
Senior fractional marketing expertise across paid media, SEO, CRO and automation — delivering compounding pipeline growth without the overhead of a full in-house team.
3×
Average pipeline growth in the first year
40%
Typical reduction in marketing team overhead
60+
SaaS brands scaled across the partnership
The Challenge
Most SaaS marketing teams are built to cost, not to grow
Whether you've scaled quickly, absorbed multiple teams through M&A, or simply outgrown your original marketing model — the symptoms are the same: inflated headcount, siloed expertise, and underperforming pipeline contribution.
Inflated headcount from M&A integration
Multiple absorbed marketing teams with overlapping roles, misaligned tools and competing priorities — all at full-time cost.
Critical skills gaps in specialist channels
Generalists stretched thinly across paid, SEO, CRO and automation — without the specialist depth each channel demands to perform.
Marketing ops and automation underinvested
Leads fall through the cracks without the infrastructure, tooling and expertise to capture, score and nurture them effectively.
The Partnership Difference
Experienced specialists, aligned to your revenue outcomes
The SaaS Partnership brings senior specialists across every marketing channel — working as a true extension of your team, accountable to pipeline results and market share growth, not just activity metrics.
Senior specialists, not generalists
Each channel led by someone who's driven growth at scale — from Series A startups to enterprise SaaS platforms.
Fractional resource, fully dedicated
The output of a full specialist team at a fraction of the in-house cost — with full transparency, clear attribution and accountability.
Performance-aligned commercial model
Low retainer base plus performance fees tied to pipeline KPIs — our incentives are perfectly aligned with your revenue goals.
What We Do
Every specialist channel, fully covered
From first click to closed-won — we own the marketing channels that drive compounding pipeline growth for SaaS businesses.
Organic SEO & Content
Technical SEO, content strategy and authority building — compounding organic visibility that reduces dependency on paid acquisition over time.
Learn moreCRO & Onsite Optimisation
Data-led conversion rate optimisation — turning existing traffic into more demos, trials and qualified pipeline through structured testing.
Learn moreMarketing Automation
Full-funnel automation, lead scoring, nurture sequences and RevOps alignment — so no qualified opportunity is ever left on the table.
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3×
Average pipeline growth
in the first 12 months
in the first 12 months
40%
Average reduction in
marketing team overhead
marketing team overhead
60+
SaaS brands grown
through the partnership
through the partnership
94%
Client retention rate
beyond the first year
beyond the first year
Commercial Model
We only win when you win
Our performance-aligned model keeps your fixed overheads low while ensuring our incentives are always pointed in the same direction: compounding pipeline growth and revenue contribution.
Growth Sprint
A focused 90-day intensive engagement to identify, test and validate the highest-impact growth levers across your SaaS marketing stack.
£10,000
One-time investment
- Full marketing audit across all channels
- 90-day execution roadmap
- Rapid testing & hypothesis validation
- Channel attribution analysis
- Clear transition path to ongoing partnership
Recommended
Performance + Retainer
Our signature model. A low monthly retainer covering resource costs, plus performance fees tied directly to agreed pipeline or revenue KPIs.
from £3,000/mo
+ performance component
- Low fixed overhead per month
- Performance fees tied to pipeline KPIs
- Full access to specialist team
- All four core service channels
- Marketing ops & automation stack
- Quarterly business reviews
Retained Partnership
A fixed-scope retainer engagement for companies needing defined, predictable monthly resource without a performance component.
from £3,500/mo
Monthly retainer
- Dedicated channel specialist access
- Defined monthly scope of work
- Monthly reporting & strategy reviews
- Flexible engagement duration
- Optional performance add-on
Client Stories
What our partners say
★★★★★
MQL volume doubled in 6 months
After a merger, we had three marketing teams doing the work of one at three times the cost. The SaaS Partnership helped us rationalise, rebuild the right stack, and completely transform our pipeline contribution.
★★★★★
Cost per SQL down 47%
We were burning budget on paid media with very little return. Within 90 days the team had rebuilt our attribution, restructured campaigns, and our cost per SQL dropped by 47%. That ROI speaks for itself.
★★★★★
3.2× pipeline in year one
What sets TSP apart is that they behave like genuine partners. They challenged our strategy, not just executed our briefs. That mindset shift — from activity to outcomes — transformed how our whole business views marketing.
Ready to scale?
Let's talk about your growth potential
An honest 30-minute conversation about where your pipeline is today, what's holding it back, and what a growth partnership could look like for your business.